top of page

The Snoor Review

Creative Brief

Netflix (D&AD New Blood)

Type of Work

Creative Campaign

Category

Brand Awareness, Audience Engagement, Digital

BRIEF

Netflix wanted to increase UK audience engagement with non-English films and series by making them feel more accessible and relevant. The challenge was to spark curiosity, encourage exploration, and get people talking about global content in a way that stood out from typical marketing campaigns.

WHAT WE DID

We introduced The Snoor Review, a playful rating system that helps users find foreign films to fall asleep to—turning overlooked content into a sleep-friendly discovery tool. Celebrities and audiences rated movies on the Snoor Scale (0-5), and Netflix recommended “Snoor Reviewed” films based on watch habits. If users struggled to sleep three times in a week, they were offered a free doctor consultation for potential insomnia.

116411-3840x2160-desktop-4k-netflix-wallpaper-photo.jpg
slide explain(Supporting image 1).jpg
mc3.jpg
Mockup (Supporting image 3).jpg
Mockup (Supporting image 2).jpg
mc2.jpg
mc1.jpg
cover.jpg
bottom of page