The Snoor Review
Creative Brief
Netflix (D&AD New Blood)
Type of Work
Creative Campaign
Category
Brand Awareness, Audience Engagement, Digital
BRIEF
Netflix wanted to increase UK audience engagement with non-English films and series by making them feel more accessible and relevant. The challenge was to spark curiosity, encourage exploration, and get people talking about global content in a way that stood out from typical marketing campaigns.
WHAT WE DID
We introduced The Snoor Review, a playful rating system that helps users find foreign films to fall asleep to—turning overlooked content into a sleep-friendly discovery tool. Celebrities and audiences rated movies on the Snoor Scale (0-5), and Netflix recommended “Snoor Reviewed” films based on watch habits. If users struggled to sleep three times in a week, they were offered a free doctor consultation for potential insomnia.

.jpg)

.jpg)
.jpg)


