Personalizing Transformation
Client
Invoke Life (Rebranded to Piyush Tyagi)
Type of Client
Personal Development Coach & Trainer
Category
Brand Identity, Website Development, Content Strategy
BRIEF
Invoke Life, a personal development brand, sought to expand and refine their brand presence. They specialize in NLP, Heal Your Life programs, and Access Consciousness for individuals, corporates, and groups. They needed a polished brand identity and a cleaner, more professional website to better showcase their offerings and support their growth.
WHAT WE DID
We recognized that Invoke Life’s clients resonated more with the founder, Piyush Tyagi. To reflect this, we transitioned the brand from InVokeLife to Piyush Tyagi, making it more personal. We created a logo combining Piyush's name, the sun’s symbolism, and elements representing people, reflecting growth and inspiration. The website was designed to be simple, calm, and elegant, while our content strategy focused on providing educational content.
